Essential Checklist to Create a Landing Page That Truly Sells
Creating a beautiful landing page is easy. But creating a page that truly converts visitors into leads or customers takes much more: strategy, copywriting, and attention to key elements of the user experience.
If you're building (or optimizing) a landing page, this checklist will help you validate whether it's ready to truly perform.
✅ Structure That Guides the User
A good structure smooths the journey and highlights what matters.
- Clear and objective headline, focused on the main benefit
- Subtitle that deepens the promise and sparks curiosity
- Call to Action (CTA) highlighted right at the top of the page
- F or Z layout, which guides the eye with visual logic
📌 Tip: Use spacing, colors, and visual hierarchy to highlight the most important elements.
✍️ Copywriting That Convinces
It's not enough to say what you do — you need to convince the visitor to take action.
- Benefits over features
- Mental triggers such as proof, scarcity, urgency, and authority
- Objection handling with testimonials and frequently asked questions
- Tone of voice suited to the audience (light? technical? direct?)
💬 A good copywriter makes all the difference. If you'd like help with that, talk to Agência COD.
🔍 Trust Elements
No one buys from someone they don't trust. Show that your brand is safe and socially validated.
- Real testimonials, with name and photo whenever possible
- Logos of recognized clients or partners
- Clear guarantees or security badges
- Visible privacy policy and terms, especially if there's a form
🔐 These elements reduce friction and help conversion.
📱 Mobile First (and fast!)
More than 70% of visits come from mobile. Your landing page needs to be perfect on small screens.
- Loading in under 3 seconds (test here)
- Buttons reachable with your thumb
- Readable text, with proper fonts and spacing
- No intrusive popups on mobile
⚡ Performance influences SEO and conversion. Always optimize.
🔁 Constant Testing
The first version is rarely the best. That's why you should test everything you can.
- A/B tests of headlines, images, CTAs
- Heatmaps and recordings with tools like Hotjar
- Periodic checks of forms and tracking integrations (such as GA4, Meta Pixel, etc.)
📊 “What gets measured can be improved.”
🎯 Conclusion
If your landing page falls short on any of these points, your conversion is probably being affected.
Agência COD specializes in creating and optimizing pages focused on results. We can build your landing page from scratch or audit your existing one.
👉 Request a free analysis or check out examples of high-conversion pages.
